When you “decide”, you have to then DO the actions that deciding requires. Your mind freaks out and is all, “FUCK THIS SHIT! IT’S TOO HARD…
Read MoreTaunting you. “You have nothing to say. You’re useless. No one needs what you have to say. Why don’t you just give up?
Read MoreIf you are neurodivergent, particularly ADHD (symptoms or diagnoses), waiting weeks or even months for a “thing”
Read MoreThe villain’s been hurt…and chooses to continue to hurt others out of that pain. But the villain era doesn’t have to be rooted in pain and revenge (as nice as those things are…they still don’t serve us…sighhhh). There is an even MORE powerful alternative.
Read MoreSo now, large fries, whole pizzas, social media/phone addictions, distilleries, and plugs (IYKYK) continue to suppress the emotions that we still so desperately need to feel.
It’s enough to make you want to give up doing the Great Work…to stop wanting to fight the demons and just succumb to them. Let them have their fills of us. Let them ravage us and take everything that remains because there’s no more fight left in us.
Read MoreVito Corleone-level control is always on deck and it royally pisses people off because they want so badly to push your buttons, to see you stumbled under their control but the joke’s on them…you are 100% unf*ckwithable
Read MoreYou cannot keep thinking the same thoughts, taking the same actions, making the same choices and thinking it’s going to magickally make the profit, the health, the relationship status…the CONNECTION WITH YOURSELF…appear on its own.
We know this.
Yet, we don’t LIVE this.
Maybe it’s because it feels overwhelming.
Maybe it’s just a fear of change/success/failure/rejection/whatever.
Maybe it’s depression/hormones.
Read MoreSomeone once told me, “Don’t slash the other tire just because one has gone flat.” Likewise, just because you screwed up (even at 9am!), doesn’t mean you quit for the rest of the day. Try one of these four steps to get back on track.
Read MoreTwo years since my last blog?? Check out the why and wherefore and what you can expect next, when it comes to blogging, copywriting, and baring the soul for the world to see.
Read MoreThis one component can make your reader emotionally invested in the words you’ve written. If you do it right.
5 secrets copywriters won’t tell you…but that will change your game if you listen to them now.
Read MoreBut the fastest, most effective way to get prospects to take action on your call-to-action is...Having these Four PIllars in place.
Recently, my MacBook started acting up. I had a huge meeting with a super important client coming up that day. So I went and bought a new one.
So excited to be getting the M1 chip to try it out and see how it compared, that I didn’t pay much attention to anything else.
Got the new MacBook home, opened it up and discovered the unthinkable…
There’s one thing business owners forget to do when writing their copy. But if they can remember to do this, they’ll have their readers consuming, engaging, and taking action on their words.
Read MoreThere’s a misunderstanding among many business owners that often end up costing them the sale or opt-in or whatever…but it’s very easy to fix and this is how you do it.
Read MoreThe fear that you will get the copy wrong, sending the wrong message to the reader, having them, then, decide not to take the action you want them to take grips your heart. This is what you do when that happens.
Read MoreUse your audience’s psychographics to fuel copy that is reflective and emotionally-driven and you’ll ignite your revenue in the process. Check out the blog to find out how.
Read MoreLearn how to uncover your ideal clients’ true objections to your product or service and how to address them in ways that build trust.
Read MoreFoster reader connection with a magnetic bio or About page that is heart-crafted for sales using my exclusive “THINK LOUD” process that helps you stand out like a true ROCKSTAR.
Read MoreUse these three steps to transform writing into copywriting that sells your work.
Read More