The problem most business owners have with their copy is the intellectual standpoint they take in writing. If they took a different perspective, the words could become eternal and the emotion, immortal.
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Getting people to say yes to what you want them to do takes more than writing a fancy description of your product/service/business.
It takes knowing what to say to tap into their trigger emotions that keep them absorbed and invested in what you’re writing.
But how do you know if you need a copywriter or a copy strategist or if you’re fine doing it on your own?
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How do you get them to have that hold my beer moment where they scramble to find the buy button for your products and services because they can’t NOT?
How do you get them so fired up that they say yes in spite of every one of their objections, fears, or doubts?
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13 ways to make your copy seductive and irresistible to clients and customers you want to sell to.
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Three steps to explicitly demonstrating your value so that your reader reads copy that helps them resonate with what you do, see the value in it, and say yes to your offer.
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Eugene Schwartz said, “Copy isn’t written.” This is what you can do instead to create emotional copy that makes them feel like you read their minds.
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Once you’re able to create that RIGHT content in the language of your RIGHT people, the struggle to actually GET SEEN by the right people gets a little easier because you also have people out there practically marketing FOR you. This blog will help you do that.
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Because Neil Peart knew the vastness of language, expression, and interpretation of meaning.
He knew that writing a song was putting an emotion into a box and pairing it with the right situation for the listener to pull interpretation out of.
This is not far from getting people to see and understand what you do on your website.
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When we set our goals, we see skies alight with potential.
Stars and planets that we didn’t know existed ignite the night.
Our biases far overshadow any conflict or misalignment…so how can we lose??
But then, we begin the work of making those goals come to life
Maybe you’re making a few thousand a month.
And that’s great!
But your conversions are super, super low. You can change that…
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