Some businesses don't need a sales copywriter or a copy strategist...are you one of them?
Getting people to say yes to what you want them to do takes more than writing a fancy description of your product/service/business.
It takes knowing what to say to tap into their trigger emotions that keep them absorbed and invested in what you’re writing.
But how do you know if you need a copywriter or a copy strategist or if you’re fine doing it on your own?
Let’s take a quick look at some of the things you can expect in each case.
What is a Sales copywriter?
A sales copywriter is actually a salesperson who knows how to write for sales.
They write to persuade, to convince. There is always a call-to-action involved, even if that call-to-action is just to stop scrolling.
Sales copywriters write any and everything from social posts to ads, from emails to blogs, and more. It’s your copywriter’s job to be your voice and to help you get the results you want from your business.
Results you can/should expect from your Sales copywriter
Results will vary, of course, based on what your copywriter is working on, but you should see:
An increase in email open rates because they nail the subject lines your readers respond to best
More sales from emails because your copywriter is writing copy that helps them see the value of what you’re selling
An increase in sales page conversions because the emotion and objections are addressed in a way that completely paints a picture the reader needs to envision in order to say yes
An increase in traffic because the words that your business is putting out are words that stand out and catches your readers’ eyes
More engagement on social posts because posts written are not the same drivel that everyone else is sharing
More time to chillax with yo’ peeps that actually feels like chillaxin’ because you are not sweating the words you have to write
Regardless of what you’re working with a copywriter on, your results should obviously increase over what you’ve been experiencing, so it’s best to start with a baseline before you begin the project.
What is your average monthly traffic?
What is the engagement on your social channels like?
What are your current average open and click thru rates on your emails?
What is your average email conversion rate?
What subject lines perform best for you, in general?
What is the average conversion of your current sales pages?
You get the idea. If you’re going to hand over your hard-earned cash for someone to write your words, know what you’re getting in return.
Who needs a Sales copywriter
The fact is that not everyone needs a sales copywriter.
Businesses whose owners have the gift of writing for sales, may not need a copywriter unless they are loaded down with too much other fun shit to do.
Business owners who are clear on their vision or their mission can get the best results from a copywriter because copywriters need clarity from clients in order to be able to accurately convey the message and speak the language of the readers.
Basically, if you know what you do, who you do it for, and how you do it, as well as what you want to accomplish by doing that, a copywriter can help you leverage your time, focus your energy on your business (not IN it), and can help you sell more.
What is a copy strategist
Copywriters write to sell. But copy strategists go deeper.
But sometimes you just want the headache off your plate. You want to focus solely on your clients, your sales, the part of the work you love. So you want more than someone who can write what you can write, only better.
You want someone who can read analytics. Who can plan the campaigns for you. Who can leave you to do your stuff so you have literally nothing to do with the planning or execution of the strategies your business needs for growth.
So you hire a copy strategist, instead of a copywriter, who has the ability to completely free you up for the parts of your business you love. And you let them worry with the growth part.
Results you can expect from a copy strategist
The results from a copy strategist are similar to those of a sales copywriter...except on a more tangible level because you are literally not touching or planning anything. You are leaving it to the expert who knows more about the strategy, tactics, and techniques than you do. While results may vary, the results listed below are a good place to start:
A 10%+ increase in email open rates because they nail the subject lines your readers respond to best
4%+ more sales from emails because your copywriter is writing copy that helps them see the value of what you’re selling
A 2%+increase in sales page conversions because the emotion and objections are addressed in a way that completely paints a picture the reader needs to envision in order to say yes
A 30%+ increase in traffic because the words that your business is putting out are words that stand out and catches your readers’ eyes
More engagement on social posts because posts written are not the same drivel that everyone else is sharing
Approx. 6 hours more time to chillax with yo’ peeps that actually feels like chillaxin’ because you are not sweating the words you have to write
So let’s look at what it means to have a copy strategist, time-wise:
If you spend one hour a week planning the overarching theme and where each piece needs to be planted. Then you spend another three hours creating the copy, then sharing it to the masses on the different platforms.
Then, you spend another hour reading your analytics and another hour deciding what you need to do more of and where, then you’ve taken back six hours of your time.
(Pro Tip: You can calculate how much it costs you to do your own copy and strategy. Simply multiply your hourly rate times six. Then multiply that times four, to calculate the monthly cost of you doing it yourself. Then, add in the cost of trial and error and the mistakes that a copy strategist won’t make.)
The ACTUAL Winning Result…
More than the increase in opens and sales, you’ve also given yourself the gift of peace of mind AND the benefit of a trained marketer who will see from angles you don’t know about because you are the expert in your field, while your strategist is an expert in sales psychology and marketing.
Only you can decide on the value of that.
Who needs a copy strategist
Businesses that make enough to justify onboarding a talented copy strategist that has the ability to help them scale to their next big financial goal and who have goals far beyond where they are.
Because those businesses need more of their genius to oomph up their results in their business and they don’t have the bandwidth, energy or inclination to take on more - in fact, reaching peak performance means letting go of things that aren’t their specialty.
And that includes marketing, writing to sell, and figuring out the strategy to make it all work. So they leave that to copy strategists who can get them to that next level financial goal.
Alternative to Sales copywriters
What do the business owners do who aren’t ready to put a top copywriter on retainer or hire a strategist?
They can choose to work through their biggest issues with a copywriter who can help them elevate their brand through one-off projects like web copy, targeted funnel emails, social support, etc.
Or they can choose to get support from one-off strategy sessions, as well as onboarding affordable support that will give them the feedback they need to make their copy more effective, like the Copy Edge, which is helping business owners fill courses, increase their open rates, sell out programs and get seen in social media.