Hey, you, have you been working hard on your content and your copy for that business of yours, but still not getting the results you wanted?
Is your family tired of seeing your face aglow with the illumination of your laptop (or maybe the back of your head instead of your face at all)?
Are you tired of giving to a business that isn’t performing the way you once dreamt it would? Are you struggling to get your hard work shared, but it just isn’t?
I’ll tell you a little secret. And pardon my presumptuousness, but I’m willing to bet that your idea is grand. That you’re on the verge of changing your world, but there’s something amiss that’s stopping your business from flourishing like you know it can.
Believe it or not — there’s good news in the face of those dismal Google Analytics stats, they can be changed more easily than you think. I know you’ve been suffering, but, if you’re ready to make a change, it’s time to take a look at why it’s not working.
It’s Not You
It’s not your ideas, as much as it is your words. Now, don’t take that the wrong way…I’m not bashing you — at all. Sometimes, we learn things in school, like grammar and English Lit — and it makes living life in the real world a little harder, not better. Lots of us (me included) have had to unlearn writing in order to be able to make our businesses work.
So if your customer can’t “hear” you reaching out to them through your English Lit class voice, they’re not going to stay. If your message isn’t clear to them, they’ll bounce. As well they should. Because they came to you for a solution. And if they don’t see the answers they need, there’s no reason for them to stay, much less buy or sign up for your email list.
This Is Where the Copy Fiend Comes In
See, I love, love, love evoking emotion. I love convincing people. (Mostly I love winning arguments, verbal or written, but that’s another story.) And having studied copywriting with the internet’s leading copywriter, I’m armed and ready for the battle that is your web copy.
As a copy fiend, I’ll do everything in my power to make sure the copy on your site is there for a reason. I do not do standard SEO work, so don’t ask. I do not write for Google. I write for your customers. I write purposeful content that is meant to be absorbed by human hearts.
And I convince them (through blog content, sales copy, or even email marketing) that they need you — with voice and character that says to them, “I understand you…it will be okay.”
Why Copy Fiend Is Wicked Good Copy
Personalized for yours and your clients’ needs (not generic content mill crap that’s generated en masse) — because if it’s not personal, you’re wasting your very valuable online real estate, and I can’t (won’t) help you with that.
But personalized copy is copy that is written with your reader in mind. And when he, reads it, he feels it. It speaks to him. And if it speaks to him, he responds. He reads to the bottom of the page. He clicks “subscribe” or “buy now”. And you reap the rewards for that personalized Copy Fiend copy…all the way to the bank.
Powerful enough to elicit what we want from your readers, but gentle enough not to alienate. As much as I can be a bull in a china shop, it doesn’t work with copy, so I’ve learned to tame and tone my temperament for success.
You see, readers can tell when you’re trying to be shifty. They know when all you’re interested in is their email or dollar bill. But with Copy Fiend copy, they won’t know what hit them. I write words that are full of little nuances that make them say, “Whoa! Dude is right! I need that new web design! Where is that “Get Your Free Consultation” button?? And he’ll be compelled to get in touch with you right then…not in a few days.
Profitable. Enough said. If your goal is money, then that’s what we’ll work on. Or if you consider a large email list to be your profit goal, then that’s what we’ll strategize around. More money and more readers with profitable copy, whether your profit looks like this $ or this @.
The bottom line (pun intended) is that when you use Copy Fiend copy on your site, readers react. They buy. They subscribe. They do what you want more often, which means you get more of what you started your business for – money.
Don’t Let Fear Stand in Your Way of Success
I know you don’t think someone else can elicit your personality online.
I know you’re still leery of paying someone to do your copy for you. Besides, how hard can writing really be? Right?
I know that you think it may be more money than you are willing to invest.
But, that’s where you’ll go wrong. By not investing in copy that gets your readers to the buy button, you’re losing sales. If you’re going to lose money, there’s no point in continuing your venture. Period.
You started your business because you wanted a better life for yourself or your family. You started it because you wanted to earn for your children’s education. You started it because you wanted to make a difference. But, by putting up words that aren’t read often enough, you’re not getting the action, the results, you could be getting.
When you use Copy Fiend copy, you’ll get nothing less than copy that oozes YOUR personality,copy that’s calls for (and gets) more action, and copy that is worth every penny you spent on it (because you’ll make it back in just a few sales).
Copy Fiend copy isn’t a luxury. It’s an investment. One that says you’re serious about making your business the best in your niche. One that will pay for itself in the end.
“As a fiction writer, I find it hard to sell myself. As a teacher of my Get Your Book Done program, I know sending the word out there is primary to connecting with students. That’s where Tania Dakka came in and rescued me from my own lack of sales ability. With a deft touch and a flair for the fabulous, she drafted a powerful sales letter for my web page. She was able to come up with the words and encouragement to students I myself struggled to find, a call to action that made me want to take my own course when I read it! I highly recommend her for your copy writing needs–I’ll be using her again. And again. And again!”
– Patti Larsen, award winning author of The Hunted series and the Hayle Coven Novels
“Tania Dakka has done her homework and it shows. By studying what makes great sales letters great, she is able to distill the elements into the right power and sequence that will turn leads into buyers, buyers into fans, and fans into brand evangelists. Smart money, well spent.”
– Sean Platt, author of “Sales Letters that Sell”
Copy Fiend vs. The World! (Okay, that’s an exaggeration…)
There are millions of writers out there, all with varying prices and levels of quality.
But there are a few things you’ll get with me that will be hard to get anywhere else:
- Personalized, powerful, and profitable work from trained copywriter. I didn’t throw up a website and say, “Hey! Look at me! I’m a copywriter!” I’ve studied (and continue to study) with the best copywriters online to make sure I deliver what you need most.
- Copy that is compelling for your reader – not just words that sound like they might hit the mark for your needs.
- Work that is fast, but not too fast – I research your current website, your clients and their needs, and your personality before I deliver. Depending on the size of your project, you may have delivery within a week. Larger projects, obviously, need more time. But no matter what delivery date we agree on, your copy will be shipped on time.
- And with a smile. As Julian Hearn of Happier.co.uk says, I deliver with my trademark sunny disposition.
- You’ll also get great customer service (because I’m a believer in Chris Brogan’s business model: Human Business) in a timely fashion.
In the End…
There are lots of ways to get at your clients heart…but do you know the right ones?
Are your ideas articulated to them well enough so that they know you “get” them and so they’ll want your products or services?
If you answered “no” to either of those questions and you’re ready to let a Fiend take your business to the next level, then fill out the contact form below and stop struggling right now.
I want to help. Because I’m a Copy Fiend.
Once you fill out the form, I’ll get back to you usually within 24 hours, and we can set up a Google+ Hangout or Skype call to formulate a plan or simply hash out your concerns.
See you on the call!
While you’re waiting for me to get back in touch, hop over to my portfolio page and see what I’ve done and what they’ve had to say about it.